This advertising is too extreme to mind because when they open the Hitari fan, the 'Sultan' was fly to the sky. This is no logic but they just want to show about the power of that fan. When customer know how the power of that fan, maybe it can be attract them to buy. Marketers must know how to attract and to create awareness to convince customer to buy their product. This advertising also use funny 'gimmick' so that can give customer remember about their product and feel like they know the product when they see the advertising.